At Reliable Digital, our people are at the heart of everything we do. We’re a team of strategists, creators, and problem-solvers who thrive on collaboration and innovation. Each of us brings unique expertise and perspective, but we’re united by a shared commitment: helping brands grow through smart, creative, and reliable digital solutions.
Chief Digital Officer Erwin Rivera is a seasoned digital marketing and technology leader with over 20 years of experience driving performance, innovation, and scalable growth for brands. He has built a career at the intersection of creativity and technology, helping organizations reimagine how they connect with audiences and deliver value in an increasingly digital-first world.
From leading award-winning campaigns to architecting eCommerce platforms from the ground up, Erwin blends creative strategy with deep technical expertise to deliver measurable business results. He has spearheaded digital transformation initiatives for agencies and enterprise clients across industries including Retail, Banking, CPG, and Automotive, consistently helping teams embrace change and adopt new technologies to stay ahead of the curve.
Known for his ability to bridge creative vision with technical execution, Erwin brings a rare combination of strategic foresight and hands-on expertise. Whether shaping omni-channel strategies, optimizing customer experiences, or launching new platforms, he has earned a reputation as a trusted advisor who consistently delivers results.
Chief Creative Content & Social Officer Kevin Gonsalves is a strategic digital marketer with over 15 years of experience helping global and national brands achieve their business objectives through breakthrough creative and innovative use of digital channels.
As the leader of all creative content and social initiatives, Kevin oversees the development of storytelling strategies, content ecosystems, and social-first campaigns that drive measurable brand impact.
Throughout his career, Kevin has led award-winning work for some of the world’s most recognized brands, including Old Spice, Pampers, Hyundai, Loblaws, Shoppers Drug Mart, KIA, Maple Leaf Foods, Honda, Lay’s, Doritos, Lexus, Workday, and Quaker.
His expertise spans brand building, creative direction, influencer engagement, and content strategy, blending data-driven insights with bold creative ideas.
Kevin is passionate about pushing the boundaries of how brands connect with audiences in an evolving digital landscape. His leadership style balances creativity with performance, ensuring campaigns not only capture attention but also deliver meaningful results for clients.
Chief Performance Marketing Officer John Macintosh leads Reliable’s digital strategy, performance-driven campaigns, and customer acquisition initiatives. With a proven track record of optimizing marketing investments, John specializes in building scalable systems that drive measurable growth across channels.
He is both Google Ads and Meta certified, bringing deep expertise in paid media strategy, advanced targeting, and full-funnel performance marketing. Throughout his career, he has spearheaded data-informed strategies that bridge creativity with analytics—helping brands maximize ROI, expand market share, and strengthen customer engagement.
At Reliable, John oversees cross-functional teams in paid media, search, social, and lifecycle marketing to ensure every initiative delivers both efficiency and impact. Passionate about innovation, he leverages emerging technologies, automation, and advanced analytics to keep Reliable at the forefront of performance marketing. His leadership philosophy combines strategic vision with hands-on execution, empowering teams to consistently exceed growth targets.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!